Careers aren't given out they are built out
Building artists for the next 50 years, not the last 50 years.
Our Model
Overview of the Hacking Music process
Our ascension model includes 12 Stages into the artist career. Each one builds and reinforces the others.
Our model installs the career components that strengthen, supports & monetize your talent and ability
John Pisciotta
Mananger Trainer
BLOCK #1: Laying the Foundation: Know Yourself
Great artists build on solid foundations. Here we unplug limiting beliefs and "magical" thinking.
BLOCK #2: Artist As Hacker
Here we apply the mindsets commonly displayed by hackers and apply them to building a career in the music business.
BLOCK #3: Super Songs - Songs First - Songs LAST.
Songs First - Songs LAST. Songs are the carrier vehicles artists DRIVE throughout their career.
BLOCK #4: Mental Models for Musicians
If we can change one SMALL thing that’s guaranteed to change all the BIG things…it is your MIND.
BLOCK #5: Build Your Moat -Propel, Protect & Provide
Ground Game & Strategy Development, LIVING ON PLANET REALITY - This is how artists identify the mistakes, the wins, what’s working, and what might not be.
BLOCK #6: Productizr - Products That Fans Love to Pay For
Lean Music Method puts an emphasis on rapid prototyping, meaning the process through which an artist tests something that may later become a finished product.
BLOCK #7: Monetizr: Revenue, E-Commerce
Your digital back-office. We reveal and install the digital plumbing, the product bundles, the sales funnels and the automation that drives revenues.
BLOCK #8: Your Back Office - Tech Tools and Automation
“You do not rise to the level of your goals. You fall to the level of your systems.” We install the sales funnels and the automation that drives revenues.
BLOCK #9: SHO CO - Staging Experiences and Show Delopement
SHO CO includes Show Reveiw, Stacking Moments, Story Core
BLOCK #10: Sync, Supervision & Clearance

BLOCK #11: The Music Business Model Canvas - Record Label and Publishing Models
The module steps though 24+ of the most common “deal structures” artists will see and be offered though out their career.
BLOCK #12: Super Teams - Building Teams to Win
Team Development includes Partner Introductions, Deal Structuing, Doing Deals-Deal Review.
If you want to go fast, go alone. If you want to go far, go together. — African Proverb
An Emerging Model For Sustainable Growth in ALL Areas
Here’s the model we use today.
It’s called the “Hacking Music” model.
It’s built with expiereinces, automation and service in mind. We optimize for MARGIN across the board in ALL areas - financial, personal, professional.
We analyzed the defective components of legacy dinosaur music business and figured out how to “invert” them.

A standard artist career feels like this:
  • Feast & Famine
  • Start Over Every Month
  • Linear & Unleveraged Time
  • ​High Stress

The "Hacking Music" model, in contrast, is:
  • Steady & Predictable
  • “Revolving” Revenue Models
  • Time & Money Not Connected
  • ​Scalable & Sellable
We completely reinvented the model from the ground up to secure more longevity, revenue and sanity for artists.
The 4 Stages of Hacking Music
Any artist that is worth anything will go through these 4 stages - avoiding the inevitable pitfall of standard record label horror story:
A “full cycle” takes ~2-5 years.

Picture that: start tomorrow… and by the year 2027, you are free.
The process is designed to be enjoyable and fun through the entire build - and in the end, our artists are in possession of a legitimate business with real value.
Built On MODELS, Not Luck
Let me ask you a question:
If you turned off your 'creative' muscle, how long would it take before your business stopped working?

Here’s the deal:
  • The old system focuses on luck...We focus on MODELS.
  • The old system focuses on quantity...We focus on QUALITY.
  • The old system focuses on "stardom"...We focus on MARGIN.

Our model incentivizes getting better, not getting bigger.
Because when you get better, your fans will beg you, and PAY you.
This is the future of artists - it’s already occurring in the field.